Zulily

Consumers sought affordable, curated deals on family products like apparel, toys, and home goods, but faced overwhelming choices and lack of urgency in traditional online shopping.

Curated limited-time daily deals and flash sales creating discovery, urgency, and exclusive savings through themed product drops.

Challenging business environment, financial instability, competition from Amazon and major retailers, post-pandemic sales decline.

Zulily addressed the consumer need for affordable and curated deals on products for families, including apparel, toys, and home goods. The traditional online shopping experience often presented an overwhelming array of choices without a sense of urgency. Zulily's solution was to offer curated, limited-time daily deals and flash sales, fostering discovery, urgency, and exclusive savings through themed product drops. However, Zulily ceased operations in 2023 and underwent liquidation. In March 2025, Lyons Trading Company acquired a majority stake. The shutdown was attributed to a challenging business environment, financial instability, intense competition from established players like Amazon and other major retailers, and a decline in sales following the pandemic-driven e-commerce boom.