Storefronts on WhatsApp in Southeast Asia
Company is active
Event Year: 2022
Company is active
Event Year: 2022
Yezza empowers small businesses throughout Southeast Asia by providing a seamless platform for establishing storefronts directly within WhatsApp. Currently generating $40,000 in monthly recurring revenue (MRR) and facilitating $3 million in monthly gross merchandise volume (GMV) from approximately 1,500 daily orders, Yezza has achieved profitability. Beyond traditional product sales, Yezza has strategically developed features to accommodate diverse applications within the WhatsApp commerce ecosystem. Social media influencers, for example, utilize Yezza to manage brand collaborations via WhatsApp. Furthermore, customers are increasingly leveraging the platform for table reservations and other service bookings.
Yezza operates on a subscription model, charging merchants a monthly fee starting at $12, along with a transaction fee of up to $0.25 per order. Given the prevalence of WhatsApp Business, with over 50 million downloads in Southeast Asia, the market opportunity is estimated at $7.2 billion. Notably, similar consumer behavior favoring purchasing via WhatsApp is observed in Latin America and Africa, suggesting potential for expansion.
The Yezza team previously bootstrapped a tech-enabled travel company to $12 million in annual revenue by selling travel packages through WhatsApp. Leveraging this experience, they developed and refined the Yezza platform over four years within their previous company. During the COVID-19 pandemic, Yezza was spun off as an independent entity.
Yezza has received backing from Y Combinator and angel investors with experience at Facebook/WhatsApp, further validating its potential and strategic direction.
Yezza empowers small businesses throughout Southeast Asia by providing a seamless platform for establishing storefronts directly within WhatsApp. Currently generating $40,000 in monthly recurring revenue (MRR) and facilitating $3 million in monthly gross merchandise volume (GMV) from approximately 1,500 daily orders, Yezza has achieved profitability. Beyond traditional product sales, Yezza has strategically developed features to accommodate diverse applications within the WhatsApp commerce ecosystem. Social media influencers, for example, utilize Yezza to manage brand collaborations via WhatsApp. Furthermore, customers are increasingly leveraging the platform for table reservations and other service bookings.
Yezza operates on a subscription model, charging merchants a monthly fee starting at $12, along with a transaction fee of up to $0.25 per order. Given the prevalence of WhatsApp Business, with over 50 million downloads in Southeast Asia, the market opportunity is estimated at $7.2 billion. Notably, similar consumer behavior favoring purchasing via WhatsApp is observed in Latin America and Africa, suggesting potential for expansion.
The Yezza team previously bootstrapped a tech-enabled travel company to $12 million in annual revenue by selling travel packages through WhatsApp. Leveraging this experience, they developed and refined the Yezza platform over four years within their previous company. During the COVID-19 pandemic, Yezza was spun off as an independent entity.
Yezza has received backing from Y Combinator and angel investors with experience at Facebook/WhatsApp, further validating its potential and strategic direction.
Total Raised: Unknown (Y Combinator backed)
Last Round: Winter 2022
Total Raised: Unknown (Y Combinator backed)
Last Round: Winter 2022
B2B
B2B
B2B
B2B
Team size: 0
Hiring: No
Team size: 0
Hiring: No
