Virool

Virool was a video distribution platform designed to empower brand marketers with programmatic technology. Its core function was to connect brands with key influencers, aiming to create more engaging content and simplify the sharing process. The platform facilitated over 75,000 global campaigns, offering a suite of tools under the ActivView product line, including a native in-article unit. Virool emphasized transparency and insightful analytics, providing viewability guarantees, emotional resonance measurement, and fraud protection. Users could leverage a proprietary data management platform (DMP) containing 450 million unique profiles to construct custom audience segments across various screens. The platform partnered with over 100,000 multi-channel sites, including integrations with Rubicon Project and direct native placements. Founded in 2012, Virool secured $18.62 million in funding from prominent venture capital firms and angel investors, with a notable $6.62 million seed round, the largest seed investment for a Y Combinator graduate at the time.