Verano Health

Verano Health aimed to establish a comprehensive digital diabetes platform catering to underserved Americans. Recognizing that a significant portion of the 80 million Americans on Medicaid suffer from chronic diseases, with a particularly alarming statistic of less than 1% of diabetic patients receiving adequate training, Verano Health sought to bridge this critical gap. Their solution was an SMS-based telehealth platform designed for individuals with chronic diseases enrolled in Medicaid. The core of their offering was the 'Healthy at Home' program, which leveraged two-way SMS communication, weekly diabetes coaching sessions, and evidence-based health education. The company's overarching vision was to extend chronic disease support to millions of Americans who lack access to in-home care. Their business model involved billing health insurance companies $186 per telehealth visit, and they had secured two contracts to that end. The stated goal was to achieve full sustainability as a nonprofit organization by 2023.