Mass customized active apparel. We are building a full turn key…
Company is active
Event Year: 2012
Company is active
Event Year: 2012
Vastrm Fashion, pronounced 'vas-trum,' emerged from a fundamental need: well-fitting shirts. The brand recognized the inherent limitations of mass-produced apparel, designed to accommodate diverse body types within standardized sizing. This approach often leads to inconsistent sizing across brands, forcing consumers to shop across multiple retailers in search of a proper fit. Vastrm addresses this challenge by offering a home try-on program and enabling customers to make custom fit adjustments to their apparel. This allows individuals to precisely tailor garments to their unique body shapes, ensuring an optimal and personalized fit.
The concept for Vastrm, derived from the Sanskrit word for cloth, originated when a customer recounted a story of finding a perfectly fitting shirt in Italy, which he was unable to replicate. He even contemplated returning to Italy to locate the original manufacturer. However, Vastrm successfully replicated the fit through adjustments to their own shirts, demonstrating the brand's commitment to personalized apparel solutions.
Vastrm Fashion, pronounced 'vas-trum,' emerged from a fundamental need: well-fitting shirts. The brand recognized the inherent limitations of mass-produced apparel, designed to accommodate diverse body types within standardized sizing. This approach often leads to inconsistent sizing across brands, forcing consumers to shop across multiple retailers in search of a proper fit. Vastrm addresses this challenge by offering a home try-on program and enabling customers to make custom fit adjustments to their apparel. This allows individuals to precisely tailor garments to their unique body shapes, ensuring an optimal and personalized fit.
The concept for Vastrm, derived from the Sanskrit word for cloth, originated when a customer recounted a story of finding a perfectly fitting shirt in Italy, which he was unable to replicate. He even contemplated returning to Italy to locate the original manufacturer. However, Vastrm successfully replicated the fit through adjustments to their own shirts, demonstrating the brand's commitment to personalized apparel solutions.
Total Raised: Unknown (Y Combinator backed)
Last Round: Summer 2012
Total Raised: Unknown (Y Combinator backed)
Last Round: Summer 2012
Consumer
Consumer
Consumer -> Apparel and Cosmetics
Consumer -> Apparel and Cosmetics
Team size: 2
Hiring: No
Team size: 2
Hiring: No
