Unusual

Unusual empowers brands to proactively manage and refine how AI models perceive and represent them. By employing a sophisticated methodology, Unusual conducts comprehensive surveys of AI models, utilizing thousands of precisely targeted questions to gain deep insights into their opinion formation processes. The platform meticulously analyzes the data sources these models rely on and identifies patterns in their reasoning. This analysis enables the creation of strategic content and public relations initiatives specifically designed to influence and reshape the models' understanding of the brand. Clients typically experience a significant increase in traffic originating from AI models, often exceeding 40% within the first month of implementation. Beyond traffic generation, Unusual facilitates a fundamental shift in how AI models perceive a brand, transitioning perceptions from 'niche' to 'enterprise-platform,' 'scrappy' to 'customer-obsessed,' and 'good for startups' to 'a solid bet for the middle market.' Unusual collaborates with leading companies such as Reducto and Monarch Money, demonstrating its effectiveness in shaping AI-driven brand narratives.