Trendpop

Trendpop emerged as a prominent analytics and insights platform specifically tailored for short-form video marketing. The company's core mission was to empower users to achieve viral success on social video platforms. Driven by a deeply technical team, Trendpop adopted a data-centric approach, amassing a vast collection of over a billion social video posts. These posts were then analyzed using advanced algorithms to decipher the recommendation algorithms that govern virality.

Founded in August 2020 by Yoav Zimmerman (CEO) and Jonathan (Yoni) Ben-tzur (CTO), Trendpop secured funding from Y Combinator (W21) to fuel its development. Impressively, the company achieved profitability within just 12 months. In January 2022, Trendpop was acquired by Collab, an established player in the digital creator space and an official TikTok creative and marketing partner. Today, Trendpop is instrumental in powering the TikTok marketing initiatives of major record labels in North America and is rapidly expanding its reach into new sectors, including film, television, beauty, and DTC eCommerce. Trendpop is currently utilized by leading marketing and A&R professionals in the music industry, as well as numerous brands and creators seeking to consistently excel in social video marketing.