Trackingplan

Trackingplan offers an automated quality assurance solution for digital analytics, designed to ensure the reliability of data used in business intelligence, analytics, marketing, and sales platforms. The system automatically identifies and monitors the data collected by applications and websites, providing transparency and control over data streams. Unlike traditional data governance tools, Trackingplan allows developers to continue using familiar platforms like Google Analytics, Amplitude, Hubspot, Intercom, and Braze without disruption.

Installation is streamlined, requiring only a few minutes via tag manager integration or a single line of code. Trackingplan models all data transmitted to third-party services, interpreting the meaning of each data point to identify patterns, detect anomalies, and unlock hidden insights. This results in several key benefits:

• A centralized, current source of truth and data governance, facilitating data discovery, comprehension, and documentation, thereby improving cross-team communication.
• Automated alerts for data breaches or changes, ensuring consistent and accurate integration through schema error detection, traffic anomaly identification, and rogue event management.
• Customizable, cross-service alerts that are easy to understand, enabling the detection of trends, insights, and issues without the need for complex, engineering-centric solutions.