TRAC

TRAC, a startup based in Chicago, aimed to revolutionize the track and field experience by providing a comprehensive timing solution. Leveraging cutting-edge RFID technology, cellular data transmission, and a user-friendly application-based software platform, TRAC sought to streamline athletic event management. Their integrated RFID timing system was designed to offer coaches and athletes in time-sensitive sports unparalleled precision, instant feedback, and ease of operation. The core value proposition centered on saving time, reducing effort, and minimizing costs associated with traditional timing methods. However, the company is now inactive.