The Mercer Club

The Mercer Club was an innovative e-commerce venture that pioneered a rental service tailored for men's fashion. Envisioned as a 'Rent the Runway' equivalent for men, the platform provided access to both luxury and streetwear apparel at accessible price points. The core mission of The Mercer Club was to democratize fashion, ensuring affordability and ease of access. The service offered a curated selection of clothing, footwear, and accessories designed to comprehensively meet a man's sartorial requirements, enabling them to remain stylish while adhering to budgetary constraints. Customers had the option to rent individual items from prominent streetwear brands like Yeezy, Nike, and Supreme, as well as high-end designers such as Gucci, Margiela, Acne, and Balenciaga. Rental fees started at $25 per day, with a monthly subscription option available for $75. The subscription model allowed renters to receive two items at a time, with the flexibility to exchange them weekly for a new set. The entire process was designed for simplicity and convenience. Orders were delivered within 2-3 days in custom packaging, complete with a prepaid return shipping label. The Mercer Club managed all laundering services, and minor wear and tear was covered by the company.