Sterling Labs, Inc

Sterling Labs, formerly known as FocusBuddy, is currently operating in stealth mode. The company can be contacted at founders@focusbuddy.ai. Their previous product, FocusBuddy, was an AI-powered productivity coach designed to assist users in achieving their daily work goals, even when facing difficulties in maintaining focus. FocusBuddy aimed to foster a productive relationship with its users, encouraging them to engage in extended sessions where the AI assistant provided support in several key areas. These included overcoming procrastination by addressing underlying anxieties, embracing imperfection, breaking down tasks into manageable segments, initiating work with mini-goals, and maintaining momentum through regular check-ins. FocusBuddy also helped users recover from distractions by detecting engagement with less important tasks or social media, addressing the root causes of the distraction, and guiding them back to their primary objectives. Furthermore, the AI coach aimed to manage stress and prevent burnout by identifying stress buildup, integrating mindfulness practices into the workflow, facilitating short, rejuvenating breaks, and promoting composure. The initial target customer profile (ICP) was individuals with ADHD who are highly motivated but often hindered by internal and external factors. Sterling Labs envisions a future where every worker has access to a personalized AI coach that implements proven productivity techniques in real-time, enabling them to achieve more focused work hours with the same level of effort.