AI-powered trend forecasting platform that predicts consumer trends across beauty, wellness, and food industries with 72% accuracy.
Consumer brands struggle to identify emerging trends early enough to capitalize on market opportunities, and lack unified data sources to understand what consumers actually want across different platforms and geographic markets.
Consumer brands struggle to identify emerging trends early enough to capitalize on market opportunities, and lack unified data sources to understand what consumers actually want across different platforms and geographic markets.
Spate provides an AI-powered platform that analyzes billions of consumer signals from Google Search, TikTok, and Instagram to forecast trends with 72% accuracy, enabling brands to spot emerging opportunities before mainstream adoption and make confident, data-driven product and marketing decisions.
Spate provides an AI-powered platform that analyzes billions of consumer signals from Google Search, TikTok, and Instagram to forecast trends with 72% accuracy, enabling brands to spot emerging opportunities before mainstream adoption and make confident, data-driven product and marketing decisions.
Appears active as of February 2026 based on current website and recent trend reports.
Appears active as of February 2026 based on current website and recent trend reports.
Spate is an artificial intelligence-powered market research and trend forecasting platform designed for consumer goods brands operating in beauty, wellness, personal care, and food and beverage industries. Founded by former Google Trendspotting division leaders, Spate leverages machine learning and big data analytics to identify emerging consumer trends before they reach mainstream adoption, enabling brands to make data-driven product development and marketing decisions.
Spate's proprietary AI models analyze billions of publicly available consumer signals across multiple digital platforms to forecast trend behavior and consumer preferences. The platform aggregates and anonymizes data from Google Search, TikTok, and Instagram to provide an unbiased snapshot of consumer interest. By examining search queries, social media posts, and engagement metrics, Spate reverse-engineers consumer behavior patterns to reveal both macro and micro shifts in market demand. The platform tracks trends across six geographic markets including the United States, United Kingdom, France, South Korea, Japan, and global trends, providing both localized and worldwide perspectives on consumer behavior.
Spate is an artificial intelligence-powered market research and trend forecasting platform designed for consumer goods brands operating in beauty, wellness, personal care, and food and beverage industries. Founded by former Google Trendspotting division leaders, Spate leverages machine learning and big data analytics to identify emerging consumer trends before they reach mainstream adoption, enabling brands to make data-driven product development and marketing decisions.
Spate's proprietary AI models analyze billions of publicly available consumer signals across multiple digital platforms to forecast trend behavior and consumer preferences. The platform aggregates and anonymizes data from Google Search, TikTok, and Instagram to provide an unbiased snapshot of consumer interest. By examining search queries, social media posts, and engagement metrics, Spate reverse-engineers consumer behavior patterns to reveal both macro and micro shifts in market demand. The platform tracks trends across six geographic markets including the United States, United Kingdom, France, South Korea, Japan, and global trends, providing both localized and worldwide perspectives on consumer behavior.
Subscription-based SaaS platform with monthly service offerings and customized enterprise solutions.
Subscription-based SaaS platform with monthly service offerings and customized enterprise solutions.
Consumer packaged goods brands in beauty, wellness, personal care, and food and beverage industries; retailers; investors seeking trend intelligence and market insights.
Consumer packaged goods brands in beauty, wellness, personal care, and food and beverage industries; retailers; investors seeking trend intelligence and market insights.
2026 Beauty & Wellness Predictions Report published; active website with current trend forecasting tools.
Hiring: unknown
2026 Beauty & Wellness Predictions Report published; active website with current trend forecasting tools.
Hiring: unknown
The Spate dashboard offers comprehensive trend intelligence tools including trend prediction with forward-looking outlooks based on timely consumer data, competitive benchmarking to track performance and market positioning, trend growth drivers that identify ingredients and consumer motivations fueling demand, and whitespace opportunity identification to spot untapped market segments. The platform provides platform-specific metrics unique to TikTok, Google, and Instagram, allowing brands to understand how trends behave differently across channels. Users can access intuitive visualization tools through customizable watchlists and interactive charts, and each prediction includes a transparent confidence score to help teams prioritize decisions with clarity. The platform also enables early versus late-stage trend detection, allowing brands to identify emerging opportunities before mainstream adoption.
The Spate dashboard offers comprehensive trend intelligence tools including trend prediction with forward-looking outlooks based on timely consumer data, competitive benchmarking to track performance and market positioning, trend growth drivers that identify ingredients and consumer motivations fueling demand, and whitespace opportunity identification to spot untapped market segments. The platform provides platform-specific metrics unique to TikTok, Google, and Instagram, allowing brands to understand how trends behave differently across channels. Users can access intuitive visualization tools through customizable watchlists and interactive charts, and each prediction includes a transparent confidence score to help teams prioritize decisions with clarity. The platform also enables early versus late-stage trend detection, allowing brands to identify emerging opportunities before mainstream adoption.
Spate analyzes approximately 900 billion Google search signals and 200 million TikTok and Instagram posts to reveal both macro and micro shifts in consumer behavior. The platform has demonstrated a proven accuracy rate of 72% in forecasting how trends will behave over the next 12 months. This data-driven approach enables brands to understand the lifecycle of trends, from early emergence on social media platforms like TikTok through maturation and transition to broader search interest on Google. The platform continuously adds new hashtags and search terms to its analysis, with the company adding approximately 750 hashtags weekly to capture emerging microtrends.
Spate analyzes approximately 900 billion Google search signals and 200 million TikTok and Instagram posts to reveal both macro and micro shifts in consumer behavior. The platform has demonstrated a proven accuracy rate of 72% in forecasting how trends will behave over the next 12 months. This data-driven approach enables brands to understand the lifecycle of trends, from early emergence on social media platforms like TikTok through maturation and transition to broader search interest on Google. The platform continuously adds new hashtags and search terms to its analysis, with the company adding approximately 750 hashtags weekly to capture emerging microtrends.
Spate serves over 200 leading consumer packaged goods brands across multiple industries. The platform is designed for teams of varying technical expertise, with an intuitive interface accessible to marketers, product developers, competitive analysts, and executives. Brands use Spate to answer critical business questions including identifying the next big trend, understanding competitive positioning within categories, and determining the most effective product positioning and messaging. Retailers and investors use the platform for brand discovery and portfolio expansion opportunities. Use cases include product innovation and development, competitive analysis, marketing strategy formulation, influencer collaboration planning, and investment opportunity identification.
Spate serves over 200 leading consumer packaged goods brands across multiple industries. The platform is designed for teams of varying technical expertise, with an intuitive interface accessible to marketers, product developers, competitive analysts, and executives. Brands use Spate to answer critical business questions including identifying the next big trend, understanding competitive positioning within categories, and determining the most effective product positioning and messaging. Retailers and investors use the platform for brand discovery and portfolio expansion opportunities. Use cases include product innovation and development, competitive analysis, marketing strategy formulation, influencer collaboration planning, and investment opportunity identification.
Beyond the self-serve dashboard, Spate publishes regular trend reports created by in-house experts who leverage the platform's data combined with industry expertise and human insight. These reports cover specific categories such as beauty and wellness predictions, providing actionable recommendations alongside data-driven analysis. The platform helps brands align messaging on-pack, online, and in campaigns with what consumers care about most by providing contextual data including ingredients, claims, and consumer concerns.
Beyond the self-serve dashboard, Spate publishes regular trend reports created by in-house experts who leverage the platform's data combined with industry expertise and human insight. These reports cover specific categories such as beauty and wellness predictions, providing actionable recommendations alongside data-driven analysis. The platform helps brands align messaging on-pack, online, and in campaigns with what consumers care about most by providing contextual data including ingredients, claims, and consumer concerns.
Spate was founded by Yarden Horwitz and Olivier Zimmer, both former Google employees who previously led Google's Trendspotting division. During their tenure at Google, they identified now-mainstream trends including face masks, turmeric, and cold brew, which were featured in Google's Skin Care and Food Trends Reports. The company is backed by Y Combinator and has established itself as a leading trend intelligence platform trusted by top consumer brands seeking predictive insights and competitive advantage in rapidly evolving markets.
Spate was founded by Yarden Horwitz and Olivier Zimmer, both former Google employees who previously led Google's Trendspotting division. During their tenure at Google, they identified now-mainstream trends including face masks, turmeric, and cold brew, which were featured in Google's Skin Care and Food Trends Reports. The company is backed by Y Combinator and has established itself as a leading trend intelligence platform trusted by top consumer brands seeking predictive insights and competitive advantage in rapidly evolving markets.
