Smarking

Smarking, founded by a team of highly motivated MIT PhDs, data scientists, engineers, transportation specialists, and experienced business professionals, addressed the pervasive challenges within the $655 billion parking industry through an innovative enterprise solution. Their mission was to facilitate efficient urban mobility by digitizing parking spaces and implementing dynamic distribution of parking inventory, preparing the world for a connected, shared, and autonomous future of transportation. Supported by leading venture capital firms such as Y Combinator and Khosla Ventures, Smarking successfully deployed its solution across more than 2,500 parking locations throughout North America. This enabled cities, parking asset owners, and parking operators to leverage data-driven decision-making processes effectively. Furthermore, Smarking introduced the industry's first fully automated dynamic pricing engine, which generated significant revenue increases, ranging from 40% to 400%, for online parking sales in major metropolitan areas including Chicago, New York City, and Boston.