iOS and Android app for anonymously sharing messages within circles of friends, friends of friends, and publicly.
Users wanted to share candid, personal thoughts anonymously without real-name constraints or fear of judgment in mainstream social networks.
Users wanted to share candid, personal thoughts anonymously without real-name constraints or fear of judgment in mainstream social networks.
Provided an app for anonymous posting within friends' circles, with viral spread based on engagement and privacy safeguards.
Provided an app for anonymous posting within friends' circles, with viral spread based on engagement and privacy safeguards.
David Byttow announced the shutdown of the app and company on April 29, 2015.
Event Year: 2015
David Byttow announced the shutdown of the app and company on April 29, 2015.
Event Year: 2015
Active users rapidly declined after 18 months from launch and cyberbullying emerged.
Active users rapidly declined after 18 months from launch and cyberbullying emerged.
Secret was an iOS and Android application designed to facilitate anonymous message sharing among friends, friends of friends, and the broader public. The core problem it addressed was the desire for users to express candid and personal thoughts without the constraints of real-name identities or fear of judgment prevalent on mainstream social media platforms. Secret's solution involved providing a platform for anonymous posting within closed circles of friends, aiming for viral growth driven by engagement and robust privacy protections. However, the company announced its shutdown on April 29, 2015, after experiencing a rapid decline in active users within 18 months of its launch. A significant contributing factor to its demise was the emergence of cyberbullying on the platform, which undermined its intended purpose and user experience.
Secret was an iOS and Android application designed to facilitate anonymous message sharing among friends, friends of friends, and the broader public. The core problem it addressed was the desire for users to express candid and personal thoughts without the constraints of real-name identities or fear of judgment prevalent on mainstream social media platforms. Secret's solution involved providing a platform for anonymous posting within closed circles of friends, aiming for viral growth driven by engagement and robust privacy protections. However, the company announced its shutdown on April 29, 2015, after experiencing a rapid decline in active users within 18 months of its launch. A significant contributing factor to its demise was the emergence of cyberbullying on the platform, which undermined its intended purpose and user experience.
Total Raised: $26.4 million
Last Round: $25 million Series B in July 2014
Total Raised: $26.4 million
Last Round: $25 million Series B in July 2014
Venture-funded with plans for expansion features like Secret Dens.
Venture-funded with plans for expansion features like Secret Dens.
Primarily tech-savvy users in areas like Silicon Valley seeking private expression.
Primarily tech-savvy users in areas like Silicon Valley seeking private expression.
unknown
Hiring: unknown
unknown
Hiring: unknown
