Pronto

Pronto is pioneering a ride-sharing and delivery platform specifically designed for second-tier cities throughout Latin America. Recognizing the prevalence of cash transactions in these markets, Pronto has innovated beyond the traditional commission-based model used by companies like Uber. Instead, Pronto employs a subscription model where drivers pay a recurring monthly fee, ranging from $59 to $99 USD, based on their monthly earnings. This approach not only addresses the cash payment challenge but also fosters higher lifetime value (LTV), lower customer acquisition costs (CAC), and increased driver engagement and loyalty.

Since its launch, Pronto has facilitated over 2,000,000 trips, serving a user base exceeding 200,000 individuals. The company bootstrapped its operations until reaching half a million trips before joining Y Combinator. The market opportunity is substantial, with over 14,000 second-tier cities in Latin America, representing a population of over 500 million people who currently lack access to ride-sharing and other technology platforms.