Polly

Polly was designed as an engaging social polling application tailored for teenagers. This app empowered users to effortlessly construct multiple-choice polls, which could then be seamlessly shared across platforms like Snapchat and Instagram stories. Upon its stealth launch in August, Polly rapidly gained traction within the teen demographic. Within a single month, the platform facilitated over 100 million votes across 5 million distinct polls, demonstrating its widespread adoption. Beyond its function as a casual social tool, Polly also presented opportunities for gathering insights into consumer preferences regarding popular brands. The platform successfully garnered thousands of responses from teenagers on polls centered around topics such as breakfast cereals and Starbucks beverages. This functionality extended to brands and influencers, enabling them to create custom polls and directly solicit feedback from their target consumers.