Rebuilding data in advertising to protect privacy
Company is active
Event Year: 2014
Company is active
Event Year: 2014
Permutive is actively reshaping the data infrastructure within the advertising technology landscape to prioritize user privacy. As traditional third-party identifiers, such as cookies, become obsolete, conventional ad-tech functionalities like targeted advertising, frequency capping, and accurate measurement are significantly compromised. Permutive addresses this challenge by constructing a novel data infrastructure that leverages cohorts—privacy-preserving user descriptions. This innovative approach facilitates essential advertising use cases without necessitating the sharing of personal identifiers. The core of Permutive's solution involves shifting data processing and management away from centralized cloud environments and directly onto the user's device, ensuring enhanced privacy and control.
Permutive is actively reshaping the data infrastructure within the advertising technology landscape to prioritize user privacy. As traditional third-party identifiers, such as cookies, become obsolete, conventional ad-tech functionalities like targeted advertising, frequency capping, and accurate measurement are significantly compromised. Permutive addresses this challenge by constructing a novel data infrastructure that leverages cohorts—privacy-preserving user descriptions. This innovative approach facilitates essential advertising use cases without necessitating the sharing of personal identifiers. The core of Permutive's solution involves shifting data processing and management away from centralized cloud environments and directly onto the user's device, ensuring enhanced privacy and control.
Total Raised: Unknown (Y Combinator backed)
Last Round: Summer 2014
Total Raised: Unknown (Y Combinator backed)
Last Round: Summer 2014
B2B
B2B
B2B -> Marketing
B2B -> Marketing
Team size: 205
Hiring: No
Team size: 205
Hiring: No
