Perfekto

Perfekto addressed the significant issue of food waste, particularly in Latin America, where a substantial portion of food is discarded before reaching consumers, often due to minor imperfections or overproduction, despite remaining fresh and edible. The company offered a subscription-based service delivering boxes of these 'imperfect' and surplus groceries directly to consumers' homes. This innovative approach allowed customers to save both time and money while actively contributing to the reduction of food waste.

The founding team brought considerable experience in scaling startups and managing grocery operations. Anahí previously spearheaded Uber's grocery initiatives in Latin America. Jan played a key role in scaling the Swiss FinTech company Sonect to its pre-Series B stage and its expansion into Mexico. Juan directed Walmart's e-commerce logistics and operations within Mexico.

By the close of 2022, Perfekto had achieved notable milestones, including rescuing over 500,000 kilograms of food from potential waste, fulfilling over 60,000 orders, and experiencing a year-over-year growth rate of 1,120%. The company expanded its offerings beyond produce to include items like bread and packaged goods from various companies, including Heartbest Foods, Bové, and Tuny, with plans to incorporate major multinational suppliers. Perfekto also cultivated a strong brand reputation, achieving a Net Promoter Score (NPS) of 70, and fostered an online community of over 20,000 individuals, delivering Perfekto boxes to thousands of households.