On-demand grocery delivery service partnering with local stores to deliver within 2 hours.
Long queues, limited parking, manipulative intermediaries in traditional grocery markets, and time-consuming shopping trips.
Long queues, limited parking, manipulative intermediaries in traditional grocery markets, and time-consuming shopping trips.
Hyperlocal platform partnering with local stores for 2-hour delivery of groceries and household essentials without holding inventory.
Hyperlocal platform partnering with local stores for 2-hour delivery of groceries and household essentials without holding inventory.
PepperTap shut down its grocery delivery operations in April 2016 and pivoted to logistics under parent company Nuvo Logistics.
Event Year: 2016
PepperTap shut down its grocery delivery operations in April 2016 and pivoted to logistics under parent company Nuvo Logistics.
Event Year: 2016
Rapid expansion without sustainable unit economics, high operational costs, intense competition, and market unreadiness for online grocery delivery in India.
Rapid expansion without sustainable unit economics, high operational costs, intense competition, and market unreadiness for online grocery delivery in India.
PepperTap aimed to solve the challenges of traditional grocery shopping, including long queues, parking difficulties, and time-consuming trips. Their solution was a hyperlocal platform that partnered with local stores to provide on-demand delivery of groceries and household essentials within a two-hour window, all without holding any inventory themselves. The business model centered around acting as an intermediary, connecting customers with local grocery stores and generating revenue through delivery fees and commissions on sales.
However, PepperTap ceased its grocery delivery operations in April 2016, pivoting to logistics under its parent company, Nuvo Logistics. The shutdown was attributed to several factors, including unsustainable unit economics resulting from rapid expansion, high operational costs, intense competition in the online grocery delivery space, and a market that was perhaps not yet fully ready for the convenience of online grocery shopping in India.
PepperTap aimed to solve the challenges of traditional grocery shopping, including long queues, parking difficulties, and time-consuming trips. Their solution was a hyperlocal platform that partnered with local stores to provide on-demand delivery of groceries and household essentials within a two-hour window, all without holding any inventory themselves. The business model centered around acting as an intermediary, connecting customers with local grocery stores and generating revenue through delivery fees and commissions on sales.
However, PepperTap ceased its grocery delivery operations in April 2016, pivoting to logistics under its parent company, Nuvo Logistics. The shutdown was attributed to several factors, including unsustainable unit economics resulting from rapid expansion, high operational costs, intense competition in the online grocery delivery space, and a market that was perhaps not yet fully ready for the convenience of online grocery shopping in India.
Total Raised: $51M+
Last Round: $36M Series B in 2015 led by Snapdeal
Total Raised: $51M+
Last Round: $36M Series B in 2015 led by Snapdeal
Inventory-less intermediary connecting local grocery stores to customers, earning via delivery fees and commissions.
Inventory-less intermediary connecting local grocery stores to customers, earning via delivery fees and commissions.
Urban households in Indian cities seeking quick grocery delivery.
Urban households in Indian cities seeking quick grocery delivery.
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Hiring: unknown
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Hiring: unknown
