Origin

Origin aimed to revolutionize office nutrition by providing a convenient smoothie solution. Their kiosk-based system allowed employees to purchase pre-packaged pods from a freezer and create fresh juice smoothies in just 30 seconds, operating similarly to a Keurig coffee machine. Origin envisioned its smoothie maker as a strategic entry point to expand into selling other food and beverage items within the vast network of offices across the US. The company reported a 56% margin on its $2.99 pods, with kiosk costs recouped in approximately 7 weeks. At one point, Origin achieved $30,000 in monthly recurring revenue and experienced a 50% weekly growth rate. The concept differentiated itself from other juice startups like Juicero, which faced challenges due to expensive machines and subscription models. Origin's in-office commerce approach and more affordable pods potentially offered a more viable path, contingent on the taste and appeal of its smoothies. However, the company is now inactive.