Orchata

Orchata was a mobile application designed to provide rapid grocery and daily essential delivery services within Latin America. The platform aimed to deliver a wide array of products, including fresh produce, meats, alcoholic beverages, pharmacy items, general groceries, snacks, and products from leading e-commerce brands, all within a 20-minute timeframe. Orchata differentiated itself by promising no product substitutions and maintaining supermarket-level pricing. The service was initially launched in Mexico, where it achieved significant traction, growing from zero to $6.3 million in revenue and acquiring over 30,000 customers. The company targeted the substantial Latin American grocery market, estimated at US$451 billion, which is rapidly transitioning to online platforms. Orchata also developed comprehensive software solutions for dark stores located throughout the city, modeling its approach after the successful Gopuff model in the United States.