Optimizely

Teams struggle to easily implement A/B testing and personalize digital experiences across web, mobile, and apps, leading to suboptimal conversions and user engagement.

Provides a no-code platform for experimentation, personalization, and optimization, enabling data-driven improvements without deep technical skills.

To combine Episerver's content management with Optimizely's experimentation tools for enhanced digital experience platforms.

Optimizely addressed the challenge of implementing A/B testing and personalization across various digital channels, including web, mobile, and applications. Many teams found it difficult to execute these strategies effectively, resulting in lower conversion rates and diminished user engagement. Optimizely offered a no-code platform designed for experimentation, personalization, and optimization. This empowered businesses to make data-driven improvements without requiring extensive technical expertise. By simplifying the process of digital experience optimization, Optimizely enabled organizations to enhance user experiences and achieve better business outcomes. The company was acquired by Episerver in September 2020, and in 2021, Episerver rebranded itself as Optimizely, reflecting the strategic importance of Optimizely's experimentation capabilities. The acquisition aimed to merge Episerver's content management system with Optimizely's experimentation tools, creating a more comprehensive digital experience platform.