Northwind

Northwind was a tele-dermatology startup focused on transforming the treatment of chronic skin conditions such as Psoriasis and Atopic Eczema. The company aimed to connect the significant population of 31 million American patients with relevant specialists in under 12 hours. A key aspect of their service was the provision of tailor-made treatment plans, utilizing their proprietary line of clinically tested vegan over-the-counter (OTC) and prescription (Rx) products. The process involved patients registering and completing a digital questionnaire, including uploading images of their affected skin. Within 12 hours, patients were assigned a specialized dermatologist who determined the appropriate treatment plan. This plan was subject to monthly checkpoints, allowing for adjustments based on patient feedback and observed results. Northwind emphasized its proprietary Swedish formulas, which were reportedly trusted and appreciated by thousands of users. The company was founded and led by an individual with a personal history of suffering from severe Psoriasis for 20 years.