North

North, formerly known as Thalmic Labs, aimed to redefine human-computer interaction through wearable computing. The company's core mission was to seamlessly integrate people and technology, envisioning a future where digital devices are controlled intuitively. Their flagship product, the Myo armband, utilized biosignal gesture recognition, measuring electrical activity in muscles to enable wireless control of computers, smartphones, and other digital technologies. This technology promised a more natural and fluid interaction between users and their devices.

Founded in 2012 by Stephen Lake, Matthew Bailey, and Aaron Grant, all graduates of the University of Waterloo's mechatronics engineering program, North assembled a team of engineers, researchers, and creators focused on advancing wearable technology. The company secured over $140 million in funding from prominent investors such as Spark Capital, Intel Capital, and Y Combinator, demonstrating significant interest in their vision. Ultimately, North was acquired, marking a transition in its journey within the consumer technology landscape.