Mixpanel is a product analytics platform that tracks and analyzes user interactions in web and mobile applications using event-based data.
Traditional analytics tools track page views but fail to capture detailed user actions like clicks and scrolls in dynamic web and mobile apps, making it hard for teams to measure engagement and retention effectively.
Traditional analytics tools track page views but fail to capture detailed user actions like clicks and scrolls in dynamic web and mobile apps, making it hard for teams to measure engagement and retention effectively.
Mixpanel offers event-based analytics that track specific user interactions in real-time, providing funnel analysis, cohort tracking, and retention insights without requiring custom queries or complex setups.
Mixpanel offers event-based analytics that track specific user interactions in real-time, providing funnel analysis, cohort tracking, and retention insights without requiring custom queries or complex setups.
Appears active as of August 2025 based on research reports and company profiles.
Appears active as of August 2025 based on research reports and company profiles.
Mixpanel provides event-based analytics for web and mobile applications. The platform captures user actions such as clicks, form submissions, and sign-ups to help teams understand engagement and retention. It serves product, growth, and engineering professionals seeking insights without complex queries.
Mixpanel focuses on event tracking beyond traditional page views. It offers tools for funnel analysis, cohort tracking, and retention visualization. The architecture supports near real-time data processing for timely decisions. Teams can analyze user behavior across major mobile and web frameworks.
The platform emerged from observations during internships where product teams built custom analytics tools. Founders identified a need for a centralized solution tracking specific user actions like scrolls and clicks. This approach addressed limitations in tools focused solely on page views.
Mixpanel provides event-based analytics for web and mobile applications. The platform captures user actions such as clicks, form submissions, and sign-ups to help teams understand engagement and retention. It serves product, growth, and engineering professionals seeking insights without complex queries.
Mixpanel focuses on event tracking beyond traditional page views. It offers tools for funnel analysis, cohort tracking, and retention visualization. The architecture supports near real-time data processing for timely decisions. Teams can analyze user behavior across major mobile and web frameworks.
The platform emerged from observations during internships where product teams built custom analytics tools. Founders identified a need for a centralized solution tracking specific user actions like scrolls and clicks. This approach addressed limitations in tools focused solely on page views.
Total Raised: $277 million
Last Round: Series C, $200 million in 2021
Total Raised: $277 million
Last Round: Series C, $200 million in 2021
SaaS subscription
SaaS subscription
Product, growth, and engineering teams at tech companies building web and mobile applications
Product, growth, and engineering teams at tech companies building web and mobile applications
Company profiles updated as of August 2025 and July 2025.
Hiring: unknown
Company profiles updated as of August 2025 and July 2025.
Hiring: unknown
Mixpanel handles large-scale data with scalability for trillions of events. It maintains security and compliance standards. Benchmarking shows funnel analyses up to seven times faster than some data warehouses. Integrations enable data-driven decisions in product management, marketing, and customer success.
Mixpanel handles large-scale data with scalability for trillions of events. It maintains security and compliance standards. Benchmarking shows funnel analyses up to seven times faster than some data warehouses. Integrations enable data-driven decisions in product management, marketing, and customer success.
Mixpanel targets builders needing quick answers from data. It supports organizations in measuring progress and impact. The platform aligns with digital transformation by providing insights into user journeys. Expansion includes focus on predictive analytics and enterprise integrations.
Mixpanel targets builders needing quick answers from data. It supports organizations in measuring progress and impact. The platform aligns with digital transformation by providing insights into user journeys. Expansion includes focus on predictive analytics and enterprise integrations.
Professionals use Mixpanel to optimize user experiences and retention. It helps visualize how users interact with products. The tool empowers teams to learn from data at their fingertips, fostering better organizational decisions based on current behavior patterns.
Professionals use Mixpanel to optimize user experiences and retention. It helps visualize how users interact with products. The tool empowers teams to learn from data at their fingertips, fostering better organizational decisions based on current behavior patterns.
