Miniswap

Miniswap is a specialized marketplace designed to cater to the unique needs of complex hobby enthusiasts, beginning with a focus on Warhammer. General marketplaces often fall short in serving these niche communities, plagued by ineffective filters, inconsistent product identification due to free-form listings, and the presence of counterfeit items that clutter search results. Miniswap addresses these challenges by offering a curated catalog of over 20,000 distinct miniatures. This structured approach requires sellers to align their listings with Miniswap's catalog, providing buyers with enhanced information and a more organized shopping experience. The tabletop games market is substantial, projected to reach $20 billion globally by 2025, with Warhammer alone expected to grow to $3 billion by 2030. By concentrating on this underserved niche, Miniswap aims to establish itself as a leader in bringing clarity, simplicity, and connectivity to related hobby verticals. The Miniswap team combines extensive domain expertise with strong programming skills and experience in business consulting and startups. Founders Zak and Will, who met at Cambridge, share a passion for Warhammer and a long-standing friendship.