Milky Way AI

Milky Way AI aimed to revolutionize how Consumer Packaged Goods (CPG) brands monitor their product placement and competitive landscape in physical retail stores. Leveraging a computer vision-powered mobile application, the platform sought to provide real-time insights into product displays, pricing strategies, and competitor activities across millions of stores worldwide. Given that CPG brands invest a substantial $500 billion annually in securing prime retail shelf space to influence consumer behavior, the absence of efficient auditing tools presented a significant challenge. Milky Way AI's mobile app intended to address this gap by dramatically reducing audit times by a factor of ten and costs by a factor of three, offering a more streamlined and cost-effective solution for CPG brands to optimize their retail execution strategies.