MadEats

MadEats operated as a pioneering online, delivery-centric restaurant group based in the Philippines. Their core strategy revolved around establishing and scaling affordable, high-margin food brands, leveraging a network of strategically located ghost kitchens. This approach allowed MadEats to circumvent the substantial overhead costs associated with traditional brick-and-mortar restaurants, such as expensive dining spaces and extensive waitstaff. By minimizing these expenses, the company was able to allocate greater resources towards brand development, enhancing food quality, and optimizing the overall delivery experience for its customers.