Layup

Layup aimed to revolutionize user engagement by providing real-time, adaptive assistance directly within a product's user interface. Their innovative approach featured a unique second cursor that seamlessly integrated into the UI, guiding users through complex processes. The core value proposition was to significantly reduce the time and resources product and support teams spent on creating in-app guides and product documentation. By offering contextual, on-demand support, Layup sought to enhance user experience and streamline the onboarding process, ultimately improving product adoption and customer satisfaction. However, the company is now inactive.