Lapel

Lapel is developing a customer operations platform designed to inject a sense of personalized hospitality into online interactions. Their platform provides tools to enhance every customer touchpoint across sales, customer success, and support functions.

Currently, many teams rely on dashboards, funnels, and automated responses to manage customer relationships. While this approach may be effective for tracking metrics, it often results in impersonal customer experiences. Lapel aims to transform online customer relationships, making them feel personal and engaging rather than transactional and detached.