Interstate Analytics

Interstate Analytics aimed to empower marketers with data-driven insights for enhanced decision-making. Serving clients such as Betabrand, Outdoor Voices, EVERLANE, and JACK ERWIN, the company aggregated visit, conversion, and expenditure data from diverse marketing channels into a centralized dashboard. This consolidation streamlined data management, enabling marketers to focus on strategic action rather than data wrangling. By applying sophisticated attribution models that considered all consumer touchpoints, Interstate Analytics sought to provide accurate performance data for optimized spend allocation. The platform also featured deterministic synchronization of marketing spend and conversion data across various devices. Founded in 2015, Interstate Analytics participated in the Winter 2016 Y Combinator batch, but is now inactive.