In Your Corner

In Your Corner operated as a marketplace designed to facilitate online counseling and coaching services. The platform aimed to connect users with a vetted network of wellness professionals through a secure, HIPAA-compliant environment. By offering online consultations via video chat, written journals, and text-based sessions, In Your Corner sought to make therapy more affordable, convenient, and confidential. The company believed that traditional mental health services were often inaccessible due to insurance complexities, cumbersome referral processes, lengthy wait times, and high costs. Their web-based approach aimed to provide accessible and anonymous guidance, allowing users to connect with licensed professionals to discuss relationship issues, job stress, and other concerns from any location. In Your Corner aimed to remove barriers to entry and provide an outlet for individuals who might not otherwise seek mental health support. The company initially piloted its service with Pretty Padded Room, a therapy website targeting millennial women, and later relaunched as In Your Corner, with a broader focus on inclusivity and convenience. The platform planned to offer a mobile app for on-demand support, connecting users with mental health counselors, personal and professional development coaches, and meditation instructors.