Forum

Forum is pioneering a regulated exchange designed for trading cultural attention. By constructing indices derived from search, social media, and streaming data, Forum quantifies global interest, empowering users to speculate on the rise and fall of relevance. In today's digital landscape, attention is a critical determinant of business performance, yet it remains an untapped asset. Forum is innovating by introducing attention as a novel asset class, providing tools for managing cultural and demand-related risks.