Fello

Fello was designed as a gamified savings and investment platform targeting Gen Z and young millennials in India. The application aimed to provide a more engaging and rewarding alternative to traditional savings accounts by integrating gaming elements with financial tools. The core concept involved allowing users to save and invest in financial assets, earning gaming tokens for every rupee saved. These tokens could then be used to participate in daily and weekly games, offering the chance to win substantial prizes, including a weekly jackpot of Rs. 1 lakh.

Within a relatively short period of 12 weeks following its launch, Fello successfully attracted a user base of 250,000 individuals. Notably, a significant portion of this growth was driven by referrals, with 92% of users joining through this channel. Furthermore, the platform demonstrated its appeal to new investors, as 88% of its users were first-time investors. These users exhibited high engagement levels, spending an average of over 12 minutes per day on the app, actively saving and participating in the integrated games.