Fanchatter

FanChatter aimed to harness the power of fan-generated content, transforming it into a potent marketing asset. The platform sought to aggregate, curate, and amplify authentic social chatter surrounding brands and interests. By providing tools to discover, refine, and multiply this voluntary content, FanChatter positioned itself as a solution for both large corporations, such as NBC Universal and Clear Channel, and smaller entities like individual bloggers. The core value proposition was enabling customers to leverage the most abundant and often underutilized marketing resource available: the genuine enthusiasm of their fans. FanChatter's vision was that this approach represented the future of advertising, shifting from traditional methods to organic, community-driven promotion.