Drip

Drip aimed to revolutionize the payment landscape by merging the convenience of Pix, Brazil's instant payment system, with the advantages of credit cards. The company sought to provide consumers with a seamless payment experience, allowing them to pay with credit while simultaneously earning cashback rewards exceeding 2%. This was designed to leverage Pix's extensive network, which already facilitated a significant portion (over 85%) of e-commerce transactions in the region. Through the Drip app, users could onboard easily, make purchases at a wide range of merchants, and efficiently manage their payment schedules. Drip's vision was to offer a superior alternative payment method by capitalizing on the existing infrastructure of Pix.