Coupl

Coupl is pioneering the concept of a neobank tailored specifically for couples in India. Addressing the challenges faced by modern couples in managing shared finances, Coupl provides a digital joint account solution designed for seamless household payment management. With over 20 million marriages occurring annually in India, a substantial $300 billion market exists within household expenses. Currently, couples often rely on a fragmented system of multiple accounts, cards, and expense trackers. Traditional joint accounts present hurdles such as extensive paperwork, potential rejections, and minimum balance requirements, rendering them impractical for today's couples. The need for streamlined shared expense management extends beyond married couples to include engaged partners, cohabitating couples, roommates, and families. Coupl provides a digital, zero-balance joint account, complete with co-branded debit cards and integrated in-app bill payment functionalities, all set up in under a minute. This account serves as a central hub for all shared expenses, accompanied by an analytics dashboard to provide couples with a comprehensive overview of their financial activity. Coupl's services are facilitated through partnerships with RuPay, NPCI, and IDFC FIRST Bank.