Cook Angels

Busy individuals lack time for grocery shopping, recipe planning, and prep, leading to cooking avoidance, food waste, and uninspired meals.

Delivers weekly boxes with pre-portioned, pre-cut ingredients and chef recipes for 20-30 minute gourmet meals at home.

Cook Angels addressed the common problem of busy individuals struggling to find time for meal preparation. The company offered a direct-to-consumer subscription-free meal kit delivery service, providing pre-portioned and pre-cut ingredients along with chef-designed recipes. This enabled customers to prepare gourmet meals at home in approximately 20-30 minutes, eliminating the need for grocery shopping, recipe planning, and extensive prep work. By simplifying the cooking process, Cook Angels aimed to reduce food waste, inspire home cooks, and provide a convenient solution for those seeking quick and delicious meals. Ultimately, Norac acquired a majority stake in Cook Angels, marking a significant milestone for the company.