Celery

Celery, a Y Combinator alumnus from the Summer 2012 batch, aimed to revolutionize how businesses launch innovative products. Recognizing a gap in the e-commerce landscape, Celery positioned itself as a comprehensive solution for brands of all sizes, enabling them to effectively manage pre-orders, conduct independent crowdfunding campaigns, and sustain sales both before and after product availability. The platform provided tools designed to empower businesses to independently crowdfund and pre-sell their offerings. Founded by a team of crowdfunding and e-commerce specialists with experience from institutions like MIT, Stanford, Groupon, LinkedIn, and Foursquare, Celery was backed by prominent investors including Y Combinator, General Catalyst, Elementum Ventures, Max Levchin, and SV Angel.