Castled.io

Castled.io was designed as a Customer Engagement Platform (CEP) that empowered marketers by leveraging the data already residing within their data warehouses. Unlike traditional CEPs such as Braze, CustomerIO, or MoEngage, Castled.io distinguished itself by its unique architecture. Instead of requiring users to migrate or replicate their customer data, Castled.io operated directly on top of existing cloud data warehouses like BigQuery and Snowflake. This approach enabled marketers to create targeted customer segments and orchestrate engagement campaigns across various channels, all while maintaining data security and compliance within their existing infrastructure. By eliminating the need for data duplication, Castled.io aimed to provide a more efficient and secure solution for customer engagement.