Bright

Bright operates as a leading residential solar provider in Mexico, mirroring the Sunrun model but tailored for developing markets. Beginning in Mexico, Bright offers financing and a software platform that empowers a network of student ambassadors and retail promoters. This network facilitates access to affordable electricity for homeowners without requiring upfront investment. Bright collaborates with a network of local installers and distributors to effectively meet the generated demand. Mexico presents an advantageous initial market due to its abundant sunlight, elevated electricity rates, and comparatively lower labor expenses relative to the United States. Bright's financial backing includes prominent Silicon Valley investors such as First Round Capital and Y Combinator, underscoring its potential and innovative approach.