Breaker

Breaker was designed as a podcast listening and discovery application. While the majority of podcasts are freely available, prominent publishers are allocating significant budgets to produce high-quality audio content, exemplified by successes like Serial, which achieved 100 million downloads and propelled podcasts into the mainstream. With a substantial existing audience of 67 million monthly podcast listeners in the United States, Breaker aimed to secure exclusive distribution agreements for premium podcasts, offering them to users for a subscription fee of $6 per month. The initial strategy involved establishing a large listener base by developing a superior podcast consumption app. Upon launch, Breaker provided podcasters with tools to engage with their community, gather feedback, and access analytics regarding content performance. Impressively, the platform demonstrated a 67% retention rate after one month among beta users. The company's vision was to become the preferred platform for podcasters by persuading users to pay for content that is often available for free.