borong

Borong's mission is to empower local, independent retailers by connecting them with suitable suppliers and brands, facilitating the discovery of their best-selling products. The company believes that the current state of the wholesale industry hinders the growth of many small and medium-sized enterprises (SMEs). The supply chain in Malaysia and across Southeast Asia often lacks effective, real-time connectivity between suppliers and retailers. Borong aims to transform this industry by equipping businesses with the appropriate tools for growth.

Borong offers a modern, digital approach to wholesale, enabling retailers to discover, purchase, and manage their store inventories through a unified marketplace platform. Simultaneously, their software tools assist suppliers in managing the challenges of expanding their customer database, streamlining processes from order placement to payment processing.

By leveraging a data-driven approach, Borong connects local, independent retailers with the most relevant brands, distributors, and wholesalers to optimize their product selection. This saves both retailers and suppliers valuable time and resources, allowing them to concentrate on core business functions. Borong is based in Kuala Lumpur, Malaysia.