Binks

Binks is revolutionizing the apparel industry in India by offering a seamless, factory-to-consumer experience for tailor-made clothing. In India, particularly for women, custom tailoring is a common practice, especially for garments like saree blouses, which require a precise fit due to the nature of traditional Indian fabrics. However, the tailoring market has remained largely unchanged, characterized by fragmentation and low customer satisfaction. The traditional process demands significant time investment from customers, involving multiple visits to physical shops and inefficient communication. Binks addresses this challenge by providing a convenient online platform where women can place orders, receive personalized fittings in their homes, get expert styling advice, and have custom-made clothes delivered directly to their doorstep, eliminating the hassles of traditional tailoring.