Betterhalf

Betterhalf has pioneered a unique approach to matrimony in India, positioning itself as the first and only marriage super app that excludes parental involvement. Catering to the evolving preferences of urban Indians, Betterhalf empowers individuals to take charge of their marriage and wedding decisions, a departure from the traditional, parent-driven approach. The platform provides a comprehensive ecosystem of products, encompassing matchmaking, courtship, and wedding planning, all within a single, user-friendly application. By focusing on high-income, older, urban professionals in India's top 30 cities, Betterhalf has created a winning formula. Their flagship matrimonial matchmaking product offers users unparalleled speed with a single-click matching system (US Patent No. 16/777,773), surpassing the efficiency of Tinder and the accuracy of platforms like eHarmony and Shaadi.com.