Company is active
Event Year: 2022
Company is active
Event Year: 2022
Banabo is pioneering a new era in marketing attribution with its innovative Marketing Attribution OS, designed to eliminate marketing waste. The company empowers businesses to understand the complete customer journey, from initial website visit to final sale, providing clear insights into the effectiveness of each marketing touchpoint.
Traditional attribution methods have been significantly hampered by data privacy regulations like GDPR in the EU, CCPA in California, and Apple's iOS 14 privacy updates. Anticipating the shift away from traditional tracking, particularly Google's phasing out of tracking cookies, Banabo has developed a fully cookieless marketing attribution solution that operates without relying on personal data, ensuring both accuracy and compliance.
Banabo is pioneering a new era in marketing attribution with its innovative Marketing Attribution OS, designed to eliminate marketing waste. The company empowers businesses to understand the complete customer journey, from initial website visit to final sale, providing clear insights into the effectiveness of each marketing touchpoint.
Traditional attribution methods have been significantly hampered by data privacy regulations like GDPR in the EU, CCPA in California, and Apple's iOS 14 privacy updates. Anticipating the shift away from traditional tracking, particularly Google's phasing out of tracking cookies, Banabo has developed a fully cookieless marketing attribution solution that operates without relying on personal data, ensuring both accuracy and compliance.
Total Raised: Unknown (Y Combinator backed)
Last Round: Summer 2022
Total Raised: Unknown (Y Combinator backed)
Last Round: Summer 2022
B2B
B2B
B2B -> Marketing
B2B -> Marketing
Team size: 2
Hiring: No
Team size: 2
Hiring: No
