Arylla

Arylla developed a unique printable tag technology designed to connect physical products to the internet. This innovative tag could be scanned using any smartphone via their proprietary API. By leveraging existing commercial printing infrastructure, Arylla aimed to achieve scalable deployment of their tags onto a wide range of products. The company's business model centered around licensing their API to developers, enabling them to create value-added services built upon the Arylla tag. They positioned themselves as a significantly more cost-effective and scalable solution compared to alternative technologies like NFC.