Amenli

Amenli operates as the premier licensed online insurance broker in Egypt, addressing a significant gap in the market. Egypt's insurance penetration is notably low despite a population exceeding 100 million and a Gross Written Premium (GWP) market valued at $2 billion, exhibiting a robust annual growth rate of over 20%. This presents a substantial Total Addressable Market (TAM) estimated at $10 billion. Amenli has demonstrated its efficiency by issuing over 500 policies in under 10 minutes, a stark contrast to the industry standard of at least three weeks. The co-founders, Shady and Adham, bring extensive experience from Paymob, a rapidly expanding payment company in the MENA region. Shady served as CCO, while Adham was the Tech Lead. Their collaborative efforts over three years were instrumental in scaling Paymob from its inception to a network of over 50,000 merchants across five countries, processing tens of millions of transactions monthly.