AI technology to generate on-figure garment images for fashion eCommerce without physical models or photographers.
Fashion retailers face high costs and scalability issues with traditional photography and photo editing for eCommerce product images.
Fashion retailers face high costs and scalability issues with traditional photography and photo editing for eCommerce product images.
Generative AI to automatically produce stunning, on-figure, on-brand apparel images without models or photographers.
Generative AI to automatically produce stunning, on-figure, on-brand apparel images without models or photographers.
Acquired by FARFETCH in 2021.
Event Year: 2021
Acquirer: FARFETCH
Acquired by FARFETCH in 2021.
Event Year: 2021
Acquirer: FARFETCH
Allure Systems developed AI-driven virtualization technology tailored for the fashion industry. The platform enabled retailers to produce high-quality, on-figure apparel images efficiently, supporting eCommerce needs without relying on on-site models or photographers.[1][2][3]
The solution utilized generative artificial intelligence and advanced image processing to virtualize preferred models. This allowed for automatic creation of product images in any pose or angle while preserving brand identity. Fashion brands gained flexibility in image production, scaling operations while maintaining creative control.
Allure Systems developed AI-driven virtualization technology tailored for the fashion industry. The platform enabled retailers to produce high-quality, on-figure apparel images efficiently, supporting eCommerce needs without relying on on-site models or photographers.[1][2][3]
The solution utilized generative artificial intelligence and advanced image processing to virtualize preferred models. This allowed for automatic creation of product images in any pose or angle while preserving brand identity. Fashion brands gained flexibility in image production, scaling operations while maintaining creative control.
B2B SaaS for fashion retailers
B2B SaaS for fashion retailers
Fashion retailers and eCommerce brands
Fashion retailers and eCommerce brands
unknown
Hiring: unknown
unknown
Hiring: unknown
Allure Systems targeted fashion retailers seeking to enhance online shopping experiences. Key features included size inclusivity and accelerated speed to market for product detail page images. The technology addressed limitations in traditional photography, helping brands produce on-brand visuals for eCommerce and social media.[1][3]
Allure Systems targeted fashion retailers seeking to enhance online shopping experiences. Key features included size inclusivity and accelerated speed to market for product detail page images. The technology addressed limitations in traditional photography, helping brands produce on-brand visuals for eCommerce and social media.[1][3]
By automating image generation, Allure Systems supported leading fashion retailers in improving conversion rates. Images that better resonated with consumers were created without the constraints of physical shoots, photo editing, or scheduling dependencies. This positioned the company within the synthetic media and digital content generation space.[1][3]
By automating image generation, Allure Systems supported leading fashion retailers in improving conversion rates. Images that better resonated with consumers were created without the constraints of physical shoots, photo editing, or scheduling dependencies. This positioned the company within the synthetic media and digital content generation space.[1][3]
Founded by serial entrepreneur Gabrielle Chou, Allure Systems participated in accelerators like Y Combinator Winter 2019. Investors included FARFETCH, Y Combinator, Fresh Ventures, Plug and Play, and Magic Fund. The company's innovations in AI for fashion imagery led to its acquisition, integrating its capabilities into broader luxury eCommerce platforms.[1][2]
Founded by serial entrepreneur Gabrielle Chou, Allure Systems participated in accelerators like Y Combinator Winter 2019. Investors included FARFETCH, Y Combinator, Fresh Ventures, Plug and Play, and Magic Fund. The company's innovations in AI for fashion imagery led to its acquisition, integrating its capabilities into broader luxury eCommerce platforms.[1][2]
Allure Systems held one granted patent related to methods for assisting in the shooting of images of objects on mobile supports. This underscored its focus on practical AI applications for apparel visualization, aligning with eCommerce demands for realistic, scalable visual content.[1]
Allure Systems held one granted patent related to methods for assisting in the shooting of images of objects on mobile supports. This underscored its focus on practical AI applications for apparel visualization, aligning with eCommerce demands for realistic, scalable visual content.[1]
