the best loyalty and retention marketing partner for CMOs.
Company was acquired
Event Year: 2012
Company was acquired
Event Year: 2012
Merkle Loyalty Solutions, previously known as 500friends, stands as a prominent provider of comprehensive customer loyalty marketing solutions. Businesses rely on their expertise to craft and implement distinctive and effective customer loyalty strategies, aimed at achieving tangible business outcomes. Merkle Loyalty Solutions has garnered recognition from Forrester Research, securing its position as a Strong Performer in The Forrester Wave™: Customer Loyalty Solutions, Q3 2017. Furthermore, the company was acknowledged as a Leader and attained the highest overall score in The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016.
The end-to-end loyalty services provided by Merkle Loyalty Solutions encompass strategic consulting, the LoyaltyPlus™ SaaS loyalty platform, platform integration, program management and support, and advanced analytics.
Merkle, a data-driven, technology-enabled, global performance marketing agency, excels in delivering personalized customer experiences across various platforms and devices. Leveraging its foundation in data, technology, and analytics, Merkle possesses unparalleled capabilities in extracting consumer insights to inform people-based marketing strategies. With a global team of over 4,100 professionals, Merkle is headquartered in Columbia, MD, and maintains a presence with 16 additional offices across the US, as well as 8 offices in Europe and Asia. In 2016, Merkle became part of the Dentsu Aegis Network. Further details about Merkle Loyalty Solutions can be found at www.500friends.com.
Merkle Loyalty Solutions, previously known as 500friends, stands as a prominent provider of comprehensive customer loyalty marketing solutions. Businesses rely on their expertise to craft and implement distinctive and effective customer loyalty strategies, aimed at achieving tangible business outcomes. Merkle Loyalty Solutions has garnered recognition from Forrester Research, securing its position as a Strong Performer in The Forrester Wave™: Customer Loyalty Solutions, Q3 2017. Furthermore, the company was acknowledged as a Leader and attained the highest overall score in The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016.
The end-to-end loyalty services provided by Merkle Loyalty Solutions encompass strategic consulting, the LoyaltyPlus™ SaaS loyalty platform, platform integration, program management and support, and advanced analytics.
Merkle, a data-driven, technology-enabled, global performance marketing agency, excels in delivering personalized customer experiences across various platforms and devices. Leveraging its foundation in data, technology, and analytics, Merkle possesses unparalleled capabilities in extracting consumer insights to inform people-based marketing strategies. With a global team of over 4,100 professionals, Merkle is headquartered in Columbia, MD, and maintains a presence with 16 additional offices across the US, as well as 8 offices in Europe and Asia. In 2016, Merkle became part of the Dentsu Aegis Network. Further details about Merkle Loyalty Solutions can be found at www.500friends.com.
Total Raised: Unknown (Y Combinator backed)
Last Round: Winter 2010
Total Raised: Unknown (Y Combinator backed)
Last Round: Winter 2010
B2B
B2B
B2B -> Retail
B2B -> Retail
Team size: 51
Hiring: No
Team size: 51
Hiring: No
